The Digital Marketing and E-Commerce Fundamentals course offers a foundational yet comprehensive guide to navigating the modern digital business environment.
This course equips learners with the knowledge and skills to plan, execute, and analyze digital marketing strategies across various channels. From understanding SEO and social media marketing to email campaigns, content creation, paid advertising, and data analytics — participants will gain practical, real-world skills that can be immediately applied to grow a brand or business online.
The course also delves into e-commerce platforms and practices, covering how to set up online stores, manage products and payments, use customer behavior insights, and optimize sales funnels. Learners will explore tools like Google Analytics, Facebook Ads, Shopify, and other leading platforms that dominate the digital marketplace.
Whether you’re a business owner wanting to expand online, a student looking to enter the digital space, or a professional aiming to boost your marketing career, this course will serve as a strong stepping stone into the world of digital commerce.