Digital Marketing
- Course Duration3 months
- Learning FormatOnline Learning
- Course Fee£ 125 GBP
Course Overview
Stay competitive in today’s fast-paced business world with our Digital Marketing course—an essential, industry-relevant program designed to give you hands-on experience with the most in-demand digital marketing tools and strategies. Whether you are a budding marketer, entrepreneur, freelancer, or professional looking to upskill, this course provides practical training across all key digital channels, including SEO, PPC, social media, content, email, and analytics. You’ll create live campaigns, develop real strategies, and walk away with the ability to deliver measurable business growth through digital platforms.
Course Curriculum
- Overview of the digital marketing landscape, key channels, trends, and the role of digital marketing in modern business.
- Basics of setting up a business website or landing page. Understanding user experience (UX), search engine optimization (SEO), and conversion rate optimization (CRO).
- Introduction to paid search advertising using Google Ads. Setting up campaigns, choosing keywords, managing budgets, and optimizing ad performance.
6 Hours
- Strategies for promoting brands on Facebook, Instagram, LinkedIn, Twitter, and TikTok. Creating and scheduling posts, community management, and running paid social campaigns.
4 Hours
- Developing content strategies, blogs, videos, and infographics. Creating engaging content that attracts and retains customers.
4 Hours
- Introduction to email marketing platforms like Mailchimp and Constant Contact. Building email lists, crafting effective campaigns, and measuring open/click rates.
- On-page and off-page SEO fundamentals, keyword research, link building, and local SEO. Understanding Google’s ranking factors.
- Using Google Analytics and other tools to measure campaign performance, track conversions, and make data-driven decisions.
- Integrating all digital channels into a cohesive strategy. Budgeting, setting KPIs, and aligning marketing with business goals.
8 Hours
- Students design and execute a digital marketing plan for a real or simulated business. Includes creating content, setting up campaigns, and presenting a results-driven strategy.
Skills Covered
- • Website development & landing page optimisation
- • Google Ads & PPC campaign management
- • Social media strategy & advertising
- • Content creation for blogs, video, and info graphics
- • SEO fundamentals and keyword optimisation
- • Email marketing strategy & automation
- • Google Analytics & campaign tracking
- • Integrated digital marketing planning
Why join this program?
- • Learn job-ready digital marketing skills used by UK businesses and agencies.
- • Hands-on campaign experience with popular tools and platforms.
- • Gain practical knowledge that applies directly to your business or career.
- • Ideal for marketers, entrepreneurs, freelancers, and career changers.
- • Develop a complete portfolio project you can present to employers or clients.
Course Objectives/key Features
- • Live, instructor-led classes with recordings available.
- • Hands-on projects and real-world campaign development.
- • Access to marketing tools and free resources.
- • Capstone project with personalised feedback.
- • Certificate of completion from a UK-recognised institution.
- • Flexible learning structure with lifetime content access.
Learning Outcomes
By the end of this course, learners will be able to:- • Plan and execute comprehensive digital marketing strategies.
- • Build and optimise websites and landing pages.
- • Launch and manage PPC and social media ad campaigns.
- • Create high-performing content for multiple channels.
- • Improve website rankings through SEO.
- • Automate email marketing campaigns.
- • Analyse performance metrics and make data-driven decisions.
- • Develop and present a professional digital marketing campaign.
Why Choose London Technology College?
- • Open to All – Whether you're brand new or brushing up your skills, our courses are designed to meet you where you are.
- • Practical Approach – Learn by doing, with hands-on exercises that reflect real-world office tasks.
- • Experienced Tutors – Our instructors bring real industry know-how and a passion for teaching.
- • Certificate of Completion – Add an accredited certificate to your CV or LinkedIn profile to boost your job prospects.
- • Flexible Learning Options – Study at your own pace, from anywhere in the world. Ideal for working professionals and international students seeking flexibility without compromising quality.
- • Job-Ready Skills – Get trained in tools and techniques that employers actually look for.
- • Support That Stays With You – Need help? Our team is here from start to finish—no question is too small.
- • Learn at Your Own Pace – Take your time or move quickly—the course is designed to adapt to your needs.
- • Hands-On Projects – Put your skills into action with tasks like reports, spreadsheets, resumes, and more.
Certificate of Completion
On finishing this course, you'll be awarded a Certificate of Completion from London Technology College, validating your practical skills in digital marketing. Whether you’re entering the job market, seeking a promotion, or launching a venture, this certificate will elevate your professional credibility.
Earn Your Certificate in Digital Marketing:
- • Earn a respected credential to showcase your marketing expertise.
- • Strengthen your CV and LinkedIn profile with real project experience.
- • Certificate recognised by employers and clients across the UK and internationally.
Frequently Asked Questions (FAQs)
Yes, this course is perfect for anyone new to digital marketing or looking to upskill.
Yes, you’ll gain hands-on practice with Google Ads, Meta Ads, and campaign tracking.
Absolutely. The course equips you to manage digital campaigns for clients or your brand.
Yes, upon completion, you’ll receive a recognised digital certificate from London Technology College.
Yes, we provide tutorials and exercises using Canva, Mailchimp, Google Ads, and more.
You’ll have lifetime access to all course materials.