The International Business and Digital Marketing course is designed to give learners a dual-edge advantage — combining the fundamentals of global business strategy with modern digital marketing techniques.
This course explores the dynamics of international markets, trade regulations, global supply chains, and cross-cultural management, alongside in-depth digital marketing practices. Learners will understand how to position brands for global audiences, run multinational campaigns, and use digital platforms to expand business reach across countries.
By integrating traditional business strategies with digital marketing tools like SEO, social media, email marketing, and paid ads, participants will gain the skills to grow businesses internationally. The course also emphasizes real-world application through case studies, simulations, and the use of platforms like Google Analytics, Meta Business Suite, and LinkedIn for global business development.
Perfect for aspiring entrepreneurs, marketers, business students, and professionals looking to expand into international markets, this course prepares you to think globally and act digitally.
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