Social Media Marketing
- Course Duration3 months
- Learning FormatOnline Learning
- Course Fee£ 125 GBP
Course Overview
The PowerPoint for Presentation course is designed to equip learners with the technical and creative skills needed to craft professional, compelling presentations. Whether you’re a student, business professional, educator, or entrepreneur, this course will help you go beyond basic slides to deliver impactful visual communication. Covering everything from slide creation and multimedia use to animation, collaboration, and delivery techniques, the course blends design principles with practical usage. You’ll work through real-life presentation scenarios and complete a capstone project that demonstrates your ability to build and deliver polished presentations with confidence.
Course Curriculum
- Understanding the landscape of social media marketing, key platforms, trends, and how businesses use social media for growth.
- Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, and Pinterest. Platform-specific strategies and audience targeting.
- Crafting engaging posts, visuals, videos, and stories. Tools for content creation (Canva, Adobe Spark). Best practices for scheduling and curation.
- Building and managing online communities. Responding to comments, handling feedback, and fostering brand loyalty.
- Setting up, managing, and optimizing paid campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and TikTok Ads. Budgeting and targeting.
4 Hours
- Identifying, approaching, and collaborating with influencers to amplify brand reach. Measuring influencer campaign ROI.
- Using native platform analytics and third-party tools to track engagement, conversions, and ROI. Making data-driven decisions.
- Building a comprehensive social media marketing plan aligned with business goals. Setting KPIs and content calendars.
- Understanding copyrights, FTC guidelines for endorsements, and privacy considerations on social media.
8 Hours
- Students develop and present a full social media campaign for a brand or product, including content, paid ads, and analytics plan.
Skills Covered
- • Platform-specific social media strategy
- • High-converting content creation and planning
- • Paid advertising and budget management
- • Influencer outreach and campaign collaboration
- • Community engagement and brand voice development
- • Social media analytics and performance tracking
- • Legal and ethical compliance in digital marketing
- • Campaign development and client presentations
Why join this program?
- • Learn job-ready skills in social media advertising and content marketing.
- • Ideal for freelancers, marketing professionals, students, and business owners.
- • Hands-on modules aligned with current trends and best practices.
- • Gain confidence managing real-world digital marketing campaigns.
- • Build a professional portfolio that demonstrates your ability to deliver ROI-driven results.
- • Taught by industry professionals with agency and brand experience.
Course Objectives/key Features
- • 100% online access with flexible learning.
- • 10 content-rich modules with practical exercises.
- • Templates, content calendars, and creative tools provided.
- • Access to case studies from global brands and startups.
- • Instructor support and peer learning community.
- inal capstone project to showcase your campaign-building skills.
Learning Outcomes
By the end of this course, learners will be able to:- • Understand the unique characteristics and algorithms of major social platforms.
- • Design and deliver impactful organic and paid social media campaigns.
- • Collaborate with influencers and partners to grow brand reach.
- • Manage online communities and maintain strong brand engagement.
- • Measure and analyse campaign results using key metrics.
- • Apply legal and ethical best practices in digital marketing.
- • Present a professional-level social media marketing plan backed by data.
Why Choose London Technology College?
- • Open to All – Whether you're brand new or brushing up your skills, our courses are designed to meet you where you are.
- • Practical Approach – Learn by doing, with hands-on exercises that reflect real-world office tasks.
- • Experienced Tutors – Our instructors bring real industry know-how and a passion for teaching.
- • Certificate of Completion – Add an accredited certificate to your CV or LinkedIn profile to boost your job prospects.
- • Flexible Learning Options – Study at your own pace, from anywhere in the world. Ideal for working professionals and international students seeking flexibility without compromising quality.
- • Job-Ready Skills – Get trained in tools and techniques that employers actually look for.
- • Support That Stays With You – Need help? Our team is here from start to finish—no question is too small.
- • Learn at Your Own Pace – Take your time or move quickly—the course is designed to adapt to your needs.
- • Hands-On Projects – Put your skills into action with tasks like reports, spreadsheets, resumes, and more.
Certificate of Completion
Upon successful completion of the course and capstone project, you’ll receive a Certificate of Completion from London Technology College. This credential confirms your practical understanding of digital and social media marketing.
Earn Your Certificate in Social Media Marketing:
- • Build and manage social media campaigns across multiple platforms.
- • Create effective content strategies using images, video, and storytelling.
- • Launch and optimise paid ads for maximum impact.
- • Use analytics tools to report on performance and improve outcomes.
- • Align content and campaigns with business goals.
Frequently Asked Questions (FAQs)
No prior experience is required—this course is beginner-friendly and tool-driven.
Yes, the course includes a full module on Meta Ads Manager and ad optimization strategies.
Absolutely. The course is designed to help you run your own campaigns or manage client accounts.
Yes, tool walkthroughs and assignments are included for practical learning.
Yes, your certificate can be added to your LinkedIn profile and downloaded as a PDF.
You will have access to tutor support and a community group for discussion and help.
Yes. The course is designed for learners of all levels and starts with foundational concepts before progressing to advanced strategies.
Yes. You’ll receive a Certificate of Completion issued by London Technology College after completing the course and final project.