Sports Events Management

  • Course Duration3 months
  • Learning FormatOnline Learning
  • Course Fee£ 125 GBP

Course Overview

The Sports Events Management course is an immersive, practice-led programme tailored for aspiring professionals looking to enter or upskill in the sports event industry. Whether you're managing grassroots tournaments or international championships, this course will equip you with the end-to-end knowledge to plan, execute, and evaluate sporting events. Learn how to develop event budgets, coordinate logistics, manage sponsorships, and create marketing plans, and address legal and safety aspects. Delivered by industry professionals, this course provides real-world case studies, simulations, and hands-on projects to help you gain confidence in managing sporting events of all types and scales.

Course Curriculum

8 modules 48 hours
  • Provides an overview of the sports event industry, types of events (local, national, international), and the role of event managers.
  • Covers steps in planning a sports event including budgeting, scheduling, and creating a detailed event plan.
  • Focuses on venue selection, infrastructure requirements, logistics, transportation, and equipment management.
  • Explains how to secure sponsorships, build proposals, manage sponsor relationships, and implement fundraising strategies.
  • Covers marketing strategies, digital promotions, social media use, and managing media coverage for sports events.
  • Addresses legal issues, insurance, risk assessment, emergency protocols, and ensuring safety for participants and spectators.
  • Details volunteer recruitment, training, staff management, and delegation during events.
  • Teaches how to evaluate event success, prepare impact reports, conduct debriefings, and make recommendations for future events.

Skills Covered

  • • Sports event planning & coordination
  • • Budgeting & financial analysis
  • • Sponsorship & partnership building
  • • Marketing & public relations
  • • Logistics & operations management
  • • Risk management & compliance
  • • Leadership & communication

Why join this program?

  • • Learn from seasoned professionals with real-world event experience.
  • • Practical case studies and real-time simulations.
  • • Opportunities for internships and volunteering at live events.
  • • Career-aligned curriculum designed to meet industry demand.
  • • Gain a professional certificate that adds value to your resume.

Course Objectives/key Features

  • • Flexible online, hybrid, and in-person learning options.
  • • Live expert-led sessions.
  • • Real-world projects and event planning simulations.
  • • Access to sports event management tools.
  • • 24/7 academic support and personalised mentoring.
  • • Certificate upon successful completion.

Learning Outcomes

By the end of this course, learners will be able to:
  • • Plan and execute sports events with a structured, professional approach.
  • • Manage event budgets, sponsors, and operations effectively.
  • • Apply modern marketing techniques to promote sports events.
  • • Conduct post-event evaluations and generate impact reports.
  • • Ensure legal and safety compliance throughout the event lifecycle.

Why Choose London Technology College?

  • • Open to All – Whether you're brand new or brushing up your skills, our courses are designed to meet you where you are.
  • • Practical Approach – Learn by doing, with hands-on exercises that reflect real-world office tasks.
  • • Experienced Tutors – Our instructors bring real industry know-how and a passion for teaching.
  • • Certificate of Completion – Add an accredited certificate to your CV or LinkedIn profile to boost your job prospects.
  • • Flexible Learning Options – Study at your own pace, from anywhere in the world. Ideal for working professionals and international students seeking flexibility without compromising quality.
  • • Job-Ready Skills – Get trained in tools and techniques that employers actually look for.
  • • Support That Stays With You – Need help? Our team is here from start to finish—no question is too small.
  • • Learn at Your Own Pace – Take your time or move quickly—the course is designed to adapt to your needs.
  • • Hands-On Projects – Put your skills into action with tasks like reports, spreadsheets, resumes, and more.

Certificate of Completion

Become a certified event professional with the Sports Events Management certificate from London Technology College. You’ll leave with a strong portfolio, hands-on event planning experience, and the practical skills needed to manage sporting events from concept to execution.

Earn Your Certificate in Sports Event Management:

  • • Industry-recognised certificate from London Technology College.
  • • Build practical skills in sponsorship, logistics, budgeting, and promotion.
  • • Learn through real event simulations and case-based activities.
  • • Ideal for roles in sports marketing, event coordination, venue operations, and more.

Frequently Asked Questions (FAQs)

Anyone with an interest in sports or event management—students, jobseekers, or working professionals.

No. While a passion for sports and good communication skills help, no prior experience is required.

Yes, a digital certificate will be awarded upon successful course completion.

Yes, with flexible online, in-person, and hybrid delivery options.

Yes. Eligible learners can participate in live volunteering or internships through our partner events.